The Beginner's Guide to Content Marketing
Available on October 11th on Amazon, Barnes & Noble, and Most Major Retailers
The end goal of content marketing is to convert sales, but that’s not all. Content marketing is about providing valuable and relevant information to your followers, your current, former and potential customers - for free. Why? Because you want to demonstrate that you’re an authority on the subject to instill confidence and you want to demonstrate that yes, it’d be nice to make sales, but it’s not all about the money. You’re not just some money hungry CEO trying to rob unsuspecting grandmas from their last dollar. Your content is a great way to invoke emotions (which drive sales) and show everyone the human side of your brand.
When done correctly, content marketing can help you drive traffic to your website, provide value for your audience and increase your company’s revenue. Notice we used the word correctly? That’s right, there is a right and a wrong way to do things. Well, maybe not a wrong way but rather, a less effective way. By including the right keywords and formatting you have the ability to rank on page one of Google and the other search engines. Those ranked on page one for the right keywords (i.e. keywords that have a decent monthly search volume) can expect to see an increase in the amount of traffic to their website and conversions, meaning increased revenue. Sounds good, right? To get that coveted first page result though, takes time, research and effort on your part. The first step? Understanding what it is exactly that you need to do to create effective content.
This book is designed with the beginner in mind and walks through the basics of what content marketing is and how to accomplish it effectively. Here are some things you can expect to learn about in this book:
When done correctly, content marketing can help you drive traffic to your website, provide value for your audience and increase your company’s revenue. Notice we used the word correctly? That’s right, there is a right and a wrong way to do things. Well, maybe not a wrong way but rather, a less effective way. By including the right keywords and formatting you have the ability to rank on page one of Google and the other search engines. Those ranked on page one for the right keywords (i.e. keywords that have a decent monthly search volume) can expect to see an increase in the amount of traffic to their website and conversions, meaning increased revenue. Sounds good, right? To get that coveted first page result though, takes time, research and effort on your part. The first step? Understanding what it is exactly that you need to do to create effective content.
This book is designed with the beginner in mind and walks through the basics of what content marketing is and how to accomplish it effectively. Here are some things you can expect to learn about in this book:
- What is Content Marketing?
- Defining a Target Audience
- SEO Basics
- Effective Blogging
- Lead Magnets
- Landing Pages
- Infographics
- Podcasts
- Videos
- Social Media in Content Marketing
- Creating an Effective Content Marketing Strategy
Speaking of podcasts, here's my shameless plug:
To learn more about marketing for beginners, check out our podcast The Beginner's Guide to Marketing, available on Apple, Spotify and more. Check out our main page and don't forget to like and subscribe to our show so you won't miss anything! Interested in learning more on a specific topic that you'd like me to talk about on one of our shows? Shoot me an email at hello@pendragonconsultingllc.com - please use the subject line "Podcast Topic" so I don't accidentally mark your message as spam!
To learn more about marketing for beginners, check out our podcast The Beginner's Guide to Marketing, available on Apple, Spotify and more. Check out our main page and don't forget to like and subscribe to our show so you won't miss anything! Interested in learning more on a specific topic that you'd like me to talk about on one of our shows? Shoot me an email at hello@pendragonconsultingllc.com - please use the subject line "Podcast Topic" so I don't accidentally mark your message as spam!
Download Your Free Resources!
To go along with The Beginner's Guide to Content Marketing, we put together some FREE (and awesome) resources to help you through your content marketing journey. Included in the free download, you'll find some useful templates, worksheets and infographics.
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