The Beginner's Guide to Marketing


It is our aim to help marketing professionals just starting out AND business owners master the art of marketing.  From SEO to social media, podcasts and video marketing - there's a lot out there.  What are you doing to keep your business relevant and in front of your target audience?

When you understand the basics, you'll have a much better understanding of the way forward.  And if you're still planning to hire a marketing agency (*cough* Pendragon Consulting *cough*), then you'll have a much better understanding of what you're signing up for and what to look out for when hiring an agency to help you grow.

Connect with Us!

We're social!  Follow us on social media! (Links in the footer)

We also have a podcast The Beginner's Guide to Marketing featured on most podcast streaming services (or click on the link).  Like and subscribe to our channel to learn more about marketing via our podcast for beginners.

Additionally, we have a Facebook Group to help answer your burning questions pertaining to Facebook Advertising.  Join our group Facebook Ads for Beginners and join a community of like-minded individuals interested in learning more about mastering the complexities of Facebook Advertising.


The Beginner's Guide to Facebook Advertising: How to Create Effective Ads, Generate Leads and Increase Your ROI
The Beginner's Guide to Facebook Advertising: How to Create Effective Ads, Generate Leads and Increase Your ROI
With over 2.6 billion monthly active users, can your business afford not to be advertising on Facebook? Let us help you master Facebook Advertising with our no fluff approach. This book will provide a basic understanding of the capabilities and walks you through how to create impactful ads on Facebook. Take your marketing strategy to the next level and expand your reach into new possibilities.
Here are some things you can expect to learn about in this guide:
  • What Facebook Advertising is
  • Why you should be advertising your business on Facebook
  • How you to advertise on Facebook
  • Setting up your accounts
  • Creating, managing and troubleshooting your Facebook Pixel
  • How to create a custom audience in Ads manager
  • The difference between "boosting" a post and advertising
  • Split testing
  • Remarketing
  • Dayparting
  • Troubleshooting
  • And much more!


"Jessica's marketing ingenuity isn't just talk - she lives and breathes digital content strategies and has helped us raise our profile and authority considerably.  Pick up this book and give her a call!"

— Eric S., COO, SalesGig
"I hired Pendragon to market my company. In the past month they have helped my company gain 3 new clients through social media, have helped me with marketing my company in events hosted around the DMV area. Pendragon Consulting LLC is very responsive to my company’s needs."

- Robert P., Founder, EGA Process Serving
“A no-bs, straightforward, quick read for any small business looking to start or re-energize their marketing on Facebook and/or Instagram. The author presents a clear, five-step process for creating ads -- with screenshots that make it even easier to accomplish -- after kicking off with a very vivid example of why targeting your ad is so important!”

— Kalla, Amazon Review


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